A Rave Review

So I just have to rave a little bit.

A few weeks ago my coworker, Shari, told me about Birchbox, a supercool website that will send you a small box full of generously proportioned high end beauty samples each month (or generously proportioned samples of “grooming products” and “lifestyle accessories” if you sign up for the men’s box).  What’s that?  Getting a package in the mail every month (which to me is exciting in and of itself)  AND lots of little beauty samples of things that are too fancy to be sold at Walgreens or Target (currently my only suppliers of beauty supplies)?  Sounds too good to be true!  Oh, and the products are personalized based on a profile you create with the site so you don’t end up with a lot of useless things that you can’t use.  Oh, and the shipping is free.   Oh, and you can review the products you get in your box online in exchange for points that you can then redeem for full-size versions of your favorite products.

I know.

I haven’t even received my first box and I’m already thrilled.

The story behind the site is also pretty interesting.  It was founded by two women who met at Harvard Business School after having been through college internships in the beauty industry, where they saw how many free samples were haphazardly given out by beauty companies.  Their sample-box-a-month brainchild is a win-win for company and consumer.  In exchange for providing Birchbox with free samples, the companies get data about customer purchasing behavior and demographics.  In exchange for $10 a month, the customer gets a regular supply of quality beauty samples without having to wade through the vastly intimidating selection of products available at Sephora or department stores.

The only downside is that there’s a waiting list.

So what are you waiting for?  Check it out for yourself here.

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